According to Google AdSense‘s new Terms and Conditions, publishers must have a privacy policy in place informing readers about cookies and other ways by which the publisher or other parties collect visitor information. If you want it straight from the horse’s mouth, here it is:

You must have and abide by an appropriate privacy policy that clearly discloses that third parties may be placing and reading cookies on your users’ browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management.

This is why you see a new link on the navigation bar above. Do check it out, and if you’re displaying AdSense ads on your own site, I suggest you draft your own privacy policy soon.

Tags:Google Adsense, google.com, privacy policy, terms & conditions

• LightChasers Photography • 29 March 2008 •